Why are we still talking about mobile apps in 2022

—It’s 2022, and with the legacy after the Pandemic and the ecommerce boom, it seems like many commerce businesses have mobile apps. So why, in your opinion, is this topic so popular?

Well, there are a few things about that. Number one: only about 25% of ecommerce companies have an app. They do seem ubiquitous to technologists like me. When I joined Belk many years ago, I was surprised that they were just getting an app. Even though that feels like it’s all around us – national brands and many mid-tier brands don’t have an app. And even some large-tier brands don’t have an app, especially DTC.

Read the rest of the article here: https://grinteq.com/podcasts/mobile-apps-for-ecommerce-matt-hudson

Written by
Matt Hudson


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