October 27, 2022

CIO Dive: Don’t forget about mobile apps

Enterprises are looking for technology that will bring value to their business, but tech leaders do not need to reinvent the wheel. Mobile apps have sauntered from center stage to the back burner as issues related to cyberattacks and supply chain management increase. Mobile apps increase conversion rates, build reciprocal relationships with customers and keep […]

October 27, 2022

Is mobile commerce going to hurt or help e-commerce if there’s a downturn?

Listen to host Eric Dye & guests Matt Hudson & Ryan Terry discuss the following:

October 27, 2022

Conscia.ai Partners with commercetools, Cloudinary, Contentstack and BILDIT for a 10-Day Omnichannel Showcase

April 27, 2022

How parents are using mobile apps to their advantage

When the first 500 apps were launched in the Apple Store in 2008, the ambiguous internet was still something parents very much feared. Children were warned of stranger danger and were infamously scolded for texting at the table. Jump forward to 2022, and those unruly teens who were told to get off MySpace are now […]

April 15, 2022

From ecommerce to mcommerce: why more shoppers are making purchases via phone

Before a phone was the handheld powerhouse that it is today, it was exactly what the vegistal name suggests—a phone. Why did this device turn from a phone to an emailer, meteorologist, calendar, parking meter, entertainment center, and phone? Because it’s convenient to have all of those parts of our lives consolidated in one place––and […]

April 8, 2022

We built the app—now how do we incentivize downloads?

Back in November, McDonald’s celebrated 50 years of the egg McMuffin by dropping the price of the quintessential breakfast sandwich to the original 63 cents. The only catch? The offer was available exclusively via the McDonald’s app. With app revenue increasing by a whopping 19.7% in 2021, McDonald’s has good reason to incentivize app downloads. […]

March 23, 2022

Ecommerce and in-store retail: friends or foes

In 2012 ecommerce accounted for 5% of total retail sales. By 2021, that number had steadily grown to 16%. With ecommerce sales continuously on the rise, businesses are faced with the question of how to successfully create and maintain ecommerce platforms. Ecommerce apps offer a fantastic opportunity for retailers to cater to a robust demand […]

March 16, 2022

55 & App – A Look at Boomer and Gen X Mobile App Behavior

  When we talk about mobile apps, the group whose usage is perhaps most misunderstood is those 50+. Designing a successful ecommerce app requires an understanding of all age group’s shopping behaviors.    While there may be no one-size-fits-all way to construct a mobile app, by taking a look at differences and similarities between generations’ […]

March 7, 2022

Native checkout: the mobile app feature that instantly drives conversions

Picture this: you’ve spent your time shopping through the app of your favorite eCommerce brand when you’re ready to seal the deal and make your purchase. It’s time to check out. Now you need to input your address and other information. You make a typo and have to start over again. You’re fumbling for your […]

February 25, 2022

Mobile Order Ahead Is King

    I remember the first time a friend introduced me to Starbucks mobile ordering in 2016. My initial reaction was amazement that our cold brews were ready with her name stickered to them as soon as we walked into Starbucks. Why hadn’t we started doing this sooner?   The benefits of mobile ordering were […]